Is the capital of Santorini. On the caldera side you get one of the best views of the island and the activity level is enough to keep you entertained for hours. There are cafes, bars, restaurants, all with views and some with several levels of patios and balconies to make the most of the space they have and the fact that when there are several cruise ships sitting below the town is packed with tourists. If you enjoy shopping or eating or drinking or hanging out and watching the view then Fira is worth visiting for a few hours in the day or evening.